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Many of us already make choices in our lives to be more ethical, sustainable and green. From recycling to using less energy to walking instead of driving.
However, many of us are missing out on the biggest impact we can have on the world – through our investments and pensions. Many people’s pensions and investments and invested in a wide range of companies, including some of the biggest oil, gas, arms, tobacco and banking.
But you can take back control of your pensions and investments and make them work for a better world.
The value of an investment is no longer about how much money it can make you – but also about the positive impact it can have on the planet and society. And that’s where ethical investing comes in.
Ethical Investing is a catch all term for a range of different types of investing which can all have a positive impact on the world. Whilst there is no widely accepted definition of ethical investing, it basically involves setting your investment strategy to focus on ethical goals as well as a monetary return.
Under the broad term “ethical investment” there are more focused types which include:
Now that Auto Enrolment and NEST pensions have been introduced, the chances are we are all investing in some way or another through our pensions, and you may be surprised to find out what your money is supporting. Most default pension funds tend to invest significantly in Oil, Mining, Banking and Arms companies, which means if you want to invest ethically, to support companies that align with your values, you have to make an active choice.
Ethical Investing is no longer a niche activity and can help you align your investments and your pension pot with your values and help drive change for better in the world.

The short answer is, yes you can! The good news is that everyone is able to get involved in ethical investment and start unlocking the benefits for the world and society, whether this be through your pension pot or your investment portfolio.
Investing ethically has become more mainstream recently and including ethical investing into your investment strategy could be easier, and a lot more beneficial, than you think with many pension pots also allowing ethical investment with your fund choices. If you have a pension plan it is likely you are already investing in a range of companies, which may not all align with your values.
Not only is it joining the mainstream in terms of ease of access and availability, but it could boost your investment returns whilst helping to align your investments with your personal outlook and morals. It is likely to be easier than you think, and with huge potential impacts on the world, it’s something every investor should consider.
You’ve made the important first step in ethical investing – trying to find out more!
You can If you have any further questions or would like to speak to an ethical financial advisor then please get in touch with us and we’ll be happy to help.
We are Independent Financial Advisers and we offer financial advice on a range of areas including pensions, investments and financial planning.
We want to give everyone the opportunity to invest ethically, whether it is a small part or all of their funds. We don’t restrict ourselves to ethical investments or pensions (as we believe that everyone should be free to have their own views) but offer the option of learning more about ethical investing and to give the opportunity to weave your ethical views into our advice process.
Please get in touch to see how we can help you understand and benefit from ethical and sustainable pension & investing.
There are a large range of ethical companies and funds out there which cover a wide range of areas, from green technology development to fair-trade farming, and the criteria to judge if they meet the right standards can vary considerably.
We can help you understand which ones align with your views whilst also fitting with your investment goals and help you choose from the 1,000’s of options to pick the right ones for your portfolio.
We can help you review your current and investment arrangements to see not only how ethical they are, but also if they are arranged in the right way. A review can help you save costs, optimise and consolidate your investments and help you understand the strengths and weaknesses of your current portfolio.
Ethical investment doesn’t mean giving up on making your money grow. Ethical investing is still investing, and keeping your money growing and protected is still the main priority.
Companies that prioritise sustainable energy sources, who build strong relationships with their employees, customers, suppliers and the communities in which they operate, and whose leadership teams operate with integrity, could ultimately deliver better investment returns over time than those who do not.
So now you can do your bit for the future while also giving your money a chance to grow.
When it comes to making your money grow, costs are often overlooked when it comes to maximising your returns, but a focus on reducing costs as part of your investment plan can be a big help in boosting long-term growth.
This is even more crucial when it comes to ethical investing. As you move away from more mainstream products and into more niche areas there is an increased risk of higher costs. For example, funds that have to filter their stock selection (and so increase their research, due diligence etc) are likely to have a higher cost base which means a higher charge for operating the fund. This is in contrast to a simple tracker where the selection is easier (e.g. buy an equal amount of all FTSE 100 companies).
An experienced advisor can help work out the most cost-effective way of arranging your pensions and investments and also help to understand the cost that choosing to invest ethically might incur.

Give us a ring for a Free no obligation discussion on how we may be able to help you: 01173 823 823
Drop us a line with any query you may have and we'll make sure we get back to you as quick as we can: contact@leafifa.co.uk

We offer a free initial consultation where we can discuss your situation, what type of advice you might need, and how much it might cost.
This can be face-to-face, over skype or on the phone and at a time that is convenient to you.
We believe face-to-face advice is the best way to not only fully understand a client’s situation but it also helps deliver better advice.
Many of our appointments are in our client’s homes where you can feel comfortable discussing your situation without any pressure. This is of course optional.
We strongly embrace flexible working and see many our our clients in the evenings and weekends. We firmly believe that no client should have to take time off work to come and speak to an adviser!
Whether Sustainable, Responsible, Green or Blue, there are clear benefits to ethical investing:

Many make the assumption that choosing to invest in Ethical investments means a trade off – more ethical means lower returns. This view is understandable, choosing to select investments by filtering for any requirement is going to limit choices, and the more choices are limited the likilhood of you being able to chose the bets investments from a performance perspective diminish. And for many this is acceptable, the reduction in monetary income is literally a price worth paying for a more ethical portfolio.__ many of us in our loves
ESG: return on investment
Evaluating ESG criteria may be a way of enhancing traditional financial analysis, not replacing it. The aim isn’t solely to form sure that investment is ethical; the most objective of ESG, as with any investment, is financial performance. The logic here is that companies who care about the environment, society and good governance should perform better within the long-term than companies who don’t prioritise those things – making responsible organisations a far better investment all-round. Of course, like any investment, the worth of ESG funds could always go down also as up and you’ll revisit but you put in.

Using your pension can be a great way to have an instant impact with ethical investing. The money in your pension pot is likely already invested in a range of companies across the world, and there’s a good chance that you do not agree with the ethical or moral stance of many of the companies you are unwittingly investing in (as much of the UK FTSE100 is made up of banking, fossil fuel, mining, tobacco or arms).
Even if your current pension provider offers an “ethical fund” it is likely only a choice between 1. Out of the thousands of ethical funds and investments in the world it is quite unlikely that this default one selected by your pension provider (for all it’s pension customers) is the best for you. What is defined as “ethical” by your pension provider might not align with your own views.
The good news is that there are a ***range of pensin provisders??? solutions???
Please note that not all types of pensions have the required pot of investments inside them. Defined Benefit (Final Salary) type pensions do not, although there still options for using pension savings to invest in an ethical manner. If you have a defined benefit pension and you would like to discuss your situation and how you can invest ethically then please get in touch for a chat about your situation.
Investing in an Ethical or Green manner is no longer as niche or difficult as it used to be. We believe that not only has it joined the mainstream in terms of access but it could even boost your investment returns whilst helping you align your investments with your personal outlook/morals. It is something every investor should consider.
Helping everyday investors invest ethically was the cornerstone of our founding principles. In fact it strongly influenced the name – Leaf (green, growing and “turn over a new leaf”- trying something new). We are Bristol based Financial Advisers who can help you understand and benefit from ethical and sustainable investment.
We answer some of our most commonly asked questions about Ethical Investing below. But if you would like to know more then please get in touch and we will be happy to answer any query you may have.
Using your pension can be a great way to have an instant impact with ethical investing. The money in your pension pot is likely already invested in a range of companies across the world, and there’s a good chance that you do not agree with the ethical or moral stance of many of the companies you are unwittingly investing in (as much of the UK FTSE100 is made up of banking, fossil fuel, mining, tobacco or arms).
Even if your current pension provider offers an “ethical fund” it is likely only a choice between 1. Out of the thousands of ethical funds and investments in the world, it is quite unlikely that this default one selected by your pension provider (for all its pension customers) is the best for you. What is defined as “ethical” by your pension provider might not align with your own views.
The good news is that there iare a range of pensions out there that can allow you to invest in an ethical way.
Please note that not all types of pensions have the required pot of investments inside them. Defined Benefit (Final Salary) type pensions do not, although there are still options for using pension savings to invest in an ethical manner. If you have a defined benefit pension and you would like to discuss your situation and how you can invest ethically then please get in touch for a chat about your situation.
Blue investing is similar to green investing but with a focus on the marine environment.
You do not need a lot of money to start ethical investing, whether in your pension or not. Many investments start small and grow over time. Ethical investing is just changing the focus of what you are investing in.
Green pensions are pensions that help to address climate change by investing pension pot assets in companies that try to make a positive impact on the environment or excluding those that have a negative impact. An example would be investing in a company that builds wind turbines but excluding companies that extract fossil fuels.
As with all investing there is risk and the returns are uncertain, but there is the added benefit that you know that your pension is supporting the global environment with long-term sustainable investment.
Many make the assumption that choosing to invest in Ethical investments means a trade-off – more ethical means lower returns. This view is understandable, choosing to select investments by filtering for any requirement is going to limit choices, and the more choices are limited the likelihood of you being able to choose the best investments from a performance perspective diminishes. And for many this is acceptable, the reduction in monetary income is literally a price worth paying for a more ethical portfolio.
Evaluating ESG criteria may be a way of enhancing traditional financial analysis, not replacing it. The aim isn’t solely to form sure that investment is ethical; the most objective of ESG, as with any investment, is financial performance. The logic here is that companies who care about the environment, society and good governance should perform better in the long-term than companies who don’t prioritise those things – making responsible organisations a far better investment all-round. Of course, like any investment, the value of ESG funds can go down as well as up.
In most cases, yes you can use your pension to invest ethically. Most pension pots have within them a set of investments, usually a combination of shares and bonds. When you pay money into your pension each month this cash is used to purchase shares (for example) with the aim of these investments growing over time. These investments are your pension and they belong to you.
Environmental, Social and Governance (ESG) – a focus on ESG companies that demonstrate behaviours in terms of their environmental impact, social responsibility and the quality of their internal governance.
further qs
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is esg the same as ethical